YOU’RE FACING THIS CHALLENGE IF:
• Most interaction happens between you and members, not between members • Community members don’t know each other well • Value flows primarily from your organization, not between members • Relationships depend on your facilitation
THE BREAKTHROUGH PRINCIPLE:
Transform hub-and-spoke structures into webs of meaningful connection by facilitating direct member-to-member relationships that don’t depend on your central coordination.
START RIGHT NOW:
- Identify one type of valuable connection members could form
- Create a specific mechanism to help members find each other
- Design one activity or format that facilitates direct interaction
SUCCESS LOOKS LIKE:
Community members develop direct relationships independent of your facilitation, creating a self-sustaining network rather than company-dependent interactions.
NEXT IN YOUR JOURNEY:
→ Engagement: E5 (Channel Community Tensions) → Community Flywheel Pathway: Step 4 of 6
Implementation Workbook
Get the complete exercise system for FACILITATE MEMBER-TO-MEMBER CONNECTIONS (Card E11) in the Engagement Workbook. Includes step-by-step exercises, diagnostic tools, and implementation frameworks specific to this Engagement strategy.
Note: The workbook contains exercises for all 100 strategies. Navigate to the section for Card E11 to find the specific exercises for this strategy.
