YOU’RE FACING THIS CHALLENGE IF:
• Your customers primarily consume without creating value • You do all the work of creating content or experiences • Customer interactions are one • way rather than collaborative • Users don’t feel invested in improving your ecosystem
THE BREAKTHROUGH PRINCIPLE:
Engineer specific pathways that transform passive consumption into active contribution, creating structured transitions that increase both user value and ecosystem strength.
START RIGHT NOW:
- Identify one way customers could meaningfully contribute value to your product, service, or community
- Design a simple first step that makes contribution easy
- Create visible recognition for those who contribute
SUCCESS LOOKS LIKE:
Customers naturally progress from consumers to contributors, creating value for others while deepening their own engagement.
NEXT IN YOUR JOURNEY:
→ Engagement: E3 (Enable Community-Created Value) → Community Flywheel Pathway: Step 1 of 6
Implementation Workbook
Get the complete exercise system for DESIGN CONTRIBUTION PATHWAYS (Card E01) in the Engagement Workbook. Includes step-by-step exercises, diagnostic tools, and implementation frameworks specific to this Engagement strategy.
Note: The workbook contains exercises for all 100 strategies. Navigate to the section for Card E01 to find the specific exercises for this strategy.
