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Oriens Aviation Brand Development
Case Study

Oriens Aviation Brand Development

Branding

Dallas Brand StrategyBrand IdentityLogo DesignStyle Guide
Oriens Aviation Brand Development

Oriens Aviation Brand Development

Client

Oriens Aviation

Location

London, UK

Design Style

Abstract Logo

Services Rendered
Deliverables
  • Final Source Files
  • Brand Style Guide

Oriens Aviation, the exclusive Pilatus and Tecnam aircraft distributor for the British Isles is the premier provider of business and personal aviation services based in Biggin Hill, UK.

Its services include aircraft sales, maintenance, aircraft management, operations, and handling. Oriens’ mission is to make aircraft ownership easy so that its clients can enjoy their aircraft hassle-free.

oriens aviation branding

oriens aviation branding b

oriens sales

oriens sales

oriens sales

oriens aviation branding

SpellBrand worked with the wonderful team at Oriens to completely rebrand the company starting with the primary logo design, the secondary brand mark, stationery design, official brand pattern, and brochure design.

To bring the vision of Oriens to life, we created a stunning primary logo design made up of a simple yet effective icon and beautiful and elegant typography for the name. The icon depicts the globe with the points of a compass around it while the silhouette of a plane in flight crosses the globe.

The secondary icon that we created added value to the brand and enhanced the brand appeal. It is made of the initials of the company OA intertwined and a star at the top giving the icon a very distinctive and yet a close affinity to the primary brand mark.

What our clients say

Raymond Chen

Raymond Chen

RLC Global Archicom, Singapore

"SpellBrand was very accommodating from the beginning of the design process even when we had distinct design ideas, being architect designers ourselves. Jeff responded with many preliminary style options based on our initial sketchy ideas, enabling us to zoom in on the specific feel we were looking for. From that point on, it was just refinement and the final logo was in our hands in a matter of days. We have used SpellBrand on other logos for my clients projects."

Christian Nocera

Christian Nocera

Dapper Yankee

"Delighted to have used Spellbrand for our last project. The work was thorough and results excellent. For me it was such a pleasure to work with Mash who was able to keep up with all my last minute requests for small changes. Nothing was too much of a problem and I would have to say that its great to work with people who do actually put the customer needs first! One thing saying it, its another thing doing it – Thanks Mash!"

Jenny Richard

Jenny Richard

Woods Of Fairfax

"Working with the team at Spellbrand has been fantastic! I spent time researching companies that would help me build brands for each asset that are all in different locations and more specifically build a brand that could help tell each of their unique stories. Spellbrand did just that. The process was easy. To provide them with my initial thoughts through a nicely-outlined input form they sent to me and they took that information and created a number of awesome designs. I was able to incorporate "the story" easily with a design we selected. I'm excited to get it into action and see what's in store for the next project. Also, each person I worked with has been super responsive, knowledgeable, and awesome to work with! Kudos to Mash, Mike, and Eva! I really enjoy working with you!"

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