YOU’RE FACING THIS CHALLENGE IF:
• Your messaging focuses primarily on features and benefits • Customers see your offering as a commodity they could get elsewhere • You struggle to create emotional connection beyond functionality • Price sensitivity suggests low perceived unique value
THE BREAKTHROUGH PRINCIPLE:
Design your offering to connect with aspirational identity, enabling transformation into who customers want to become rather than just solving functional problems.
START RIGHT NOW:
- Identify who your best customers are trying to become (their aspirational identity), not just what they’re trying to do
- Find one way your offering helps enable this identity transformation
- Reframe your core messaging around this transformation
SUCCESS LOOKS LIKE:
Customers see your offering as essential to becoming their aspirational selves, creating desire that transcends functional benefits.
NEXT IN YOUR JOURNEY:
→ Resonance: R6 (Sell Identity Journeys) → Audience Magnetism Pathway: Step 2 of 6
Implementation Workbook
Get the complete exercise system for FOCUS ON IDENTITY TRANSFORMATION (Card R02) in the Resonance Workbook. Includes step-by-step exercises, diagnostic tools, and implementation frameworks specific to this Resonance strategy.
Note: The workbook contains exercises for all 100 strategies. Navigate to the section for Card R02 to find the specific exercises for this strategy.
