YOU’RE FACING THIS CHALLENGE IF:
• You focus on making everything easier and more convenient • Reducing friction is a primary goal across all touchpoints • Your experience feels too similar to competitors despite being “better” • Customers appreciate your offering but don’t deeply value it
THE BREAKTHROUGH PRINCIPLE:
Strategically preserve friction that creates value while eliminating friction that doesn’t, designing deliberate barriers that enhance rather than reduce the experience.
START RIGHT NOW:
- Identify points of friction in your customer experience
- Distinguish between harmful friction (pure obstacles) and valuable friction (creates meaning, commitment, or differentiation)
- Enhance one form of valuable friction to increase its benefits
SUCCESS LOOKS LIKE:
Customers value your offering more because of strategically preserved friction that creates meaning, differentiation, and deeper commitment.
NEXT IN YOUR JOURNEY:
→ Master Arcana: MA5 (Use Strategic Friction) → Product-Truth Alignment Pathway: Step 4 of 6
Implementation Workbook
Get the complete exercise system for PRESERVE VALUABLE FRICTION (Card D07) in the Delivery Workbook. Includes step-by-step exercises, diagnostic tools, and implementation frameworks specific to this Delivery strategy.
Note: The workbook contains exercises for all 100 strategies. Navigate to the section for Card D07 to find the specific exercises for this strategy.
